![]() He examines how people make decisions, how ideas diffuse, and how social influence shapes behaviour.īerger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behaviour. Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviours get more word of mouth than others? Professor Jonah Berger examines the behavioural science that underlies these questions. With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behaviour. ![]()
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